Small Actions, Big Results

It’s that time of the year again—when we set goals, consider picking up hobbies we’ve long postponed, or focus on improving our lives. But soon...

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AI in Public Relations: A Partner, Not a Replacement

In the ever-evolving landscape of public relations (PR), the rise of artificial intelligence (AI) has sparked conversations about its impact on the industry. While some...

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Leveraging PR and Media in Promoting and Protecting Human Rights

10th December 2024 marks 76th anniversary of the Universal Declaration of Human Rights, adopted by the United Nations in 1948. This pivotal document is the...

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Leveraging AI for Generative Content: Best Practices for Corporate Communication Professionals

In today’s fast-paced digital landscape, corporate communication professionals the world over are increasingly turning to artificial intelligence (AI) to streamline content creation and enhance productivity....

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An Introvert in Public Relations

25 winters ago, on Wednesday, January 12, 2000, I started my professional career as a PR Trainee in Bombay. It was the time when the...

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The Year End Compass

A compass works by orienting itself to magnetic north, giving the traveler a fixed reference point. In the same way, reflection anchors us to the...

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New Year Resolutions - Make Them Real!

Before I start this column after a break of four weeks, let me share with you, where I went missing. I had an accidental fall...

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Beyond Impressions: The Metrics That Will Matter in PR for 2025

The world of PR is moving beyond traditional metrics. By 2025, success in PR will no longer be about how loud your megaphone is but...

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Taking Communication Lessons from Digital Natives

“No because why” ;  “it’s giving main character energy” –  are phrases that can make Wren & Martin squirm! You are not alone when you...

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Some Karela a Coconut and a Pink Rose…

The sky was painted in shades of orange as Deepa and I made our way back towards my parents home in Wayanad, Kerala after an...

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Cadbury 5star 'Sabotage AI' Ad

Do you recall the Cadbury 5 star ‘do nothing’ ads? The famous originals featured ‘beta Ramesh’ and ‘beta Suresh’. Have you seen the latest ‘do...

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The Art of Moving Forward: Navigating the Chaos of Change Management

Change is like moving houses. You’re excited about the shiny new space, but suddenly visualise yourself in knee-deep bubble wrap, rows of cartons staring at...

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In the driver’s seat

What will 2025 look like?   The ‘World Ahead 2025’ from The Economist is forecasting a year of uncertainty and instability. CIO Views envisions unprecedented advances...

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Emotional Intelligence - The strategic lever in Transformational Leadership

I recall this instance from one of my boardroom meetings where we faced a tough decision. The company’s financial performance was under pressure, and layoffs...

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