AMEC Global Summit 2025

Attending the annual AMEC Summit on Measurement is always a highlight of the year and the 2025 edition was no exception. As always, it brought...

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Reputation, Data and Strategy: Key Learnings from the AMEC 2025 Summit

Measurement is no longer support: it is direction. This was one of the core ideas of the AMEC International Summit on Measurement and Evaluation of...

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Why The Smartest Bollywood PR Strategies Are Built On Trust

In Bollywood, it is easy to get distracted by the noise. Flashy headlines, trending controversies and launch-week buzz all compete for attention. But beneath the...

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Why Inclusion in AI Starts with Women in Leadership

Artificial intelligence is shaping a new world. From transforming how we work and communicate to redefining how decisions are made, AI is no longer a...

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A PR Mindset leverages your success as a professional and a person

Greetings dear readers! I am extremely grateful to all of you for consuming my musings. A blend of real-life PR with a grand buffet of...

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The Trust Currency - Building Authentic Relationships in PR

In today’s hyper-connected world, communications professionals face an unprecedented challenge: cutting through the noise while maintaining authenticity. After nearly two decades in PR, I’ve witnessed...

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How Writing Is Critical to Communication-But Thanks to AI, Everyone’s a Writer!

In an age where emojis, memes, and voice notes have become default modes of expression, it might seem like the ‘writing is going up the...

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Strong Views, Held Lightly…

“Strong views, held lightly…” – a line from a post in a WhatsApp group that had erupted like a volcano, where many strong views were...

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ChatGPT - Assistant, Friend or More

Have you had a conversation with Chat GPT using emojis? I did, a few days ago and I instantly forgot that I was chatting with...

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Communications Powers Growth

The roots of public relations can be traced to Ancient Greece where philosophers like Plato and Aristotle wrote about the art of rhetoric in persuasion. ...

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The CFO: PR Measurement’s Toughest and Truest Customer

The term PR Measurement has seen a steady rise in Share of Voice across the industry. However, how often does it find a place in...

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Gravitas: The Essential Leadership Quality for Boardroom Success

In this article I will leave out the science side of it. The good news is that Gravitas can be cultivated and nurtured via practice....

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PR 2030: Will Your Brand Story Survive the Algorithm?

In a world where algorithms dictate attention and AI writes the first draft of almost everything, PR is no longer just about telling a good...

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