Consultancies Aren’t Just Service Providers Anymore—They’re Strategic Partners

In today’s competitive and fast-moving business world, the expectations placed on advertising consultancies have fundamentally changed. Clients no longer see consultancies as vendors delivering one-off...

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From Crisis to Comeback: How to Communicate When Things Go Wrong.

No brand is immune to crises. A delayed flight, a data breach, a product defect, a social media misfire — in today’s hyper connected world,...

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Seven Essential AI Skills Top Bollywood PR Pros Need To Stay Ahead Of The Curve

There’s a quiet shift unfolding behind the flashing cameras and breaking headlines. Bollywood PR is no longer just about who you know and how loud...

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The Storytelling Advantage - Crafting Narratives That Drive Results

In an era where attention spans shrink and content multiplies exponentially, the ability to tell compelling stories has become the PR professional’s most valuable skill....

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Queue-tainment

Please stand in line.” It’s one of the most familiar phrases in the Indian lexicon—almost a rite of passage for anyone navigating life in this...

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Communication does not work when Good Communication Goes Bad

Let’s admit it-communication is a lifeline for building connections. Whether you’re trying to convey the importance of a new policy, delivering a business pitch, or...

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The Joy Of Jagat At The Wheel & An ‘Ichigo Ichie’ Moment

I settled into the comfortable back seat of my car, put on my seatbelt, found a podcast to keep me company, and closed my eyes....

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A Key Trait of 2020s Born Brands

Do you worry about getting things perfect before showing it to the world? The greater your tendency to focus is on this, the older you...

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Transformation

A video of two dancing, beatboxing nuns from Brazil recently went viral.  Sisters Marizele and Marisa are fun, lively and it’s impossible not to smile...

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PR Measurement Starts with the C Suite, Not Comms Desk

The CEOs, CFOs, CMOs, and CHROs must co-own the measurement framework before PR scorecards and dashboards are built. The idea of PR Measurement has finally...

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Power of Blended Leadership

At the outset, I’d say leaders must assess the organisational context, look beyond only their organisation, look at internal external stakeholders, clients, their way of...

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