Crisis Is Not a Campaign - Brand Communication During Geopolitical Uncertainty

Let me say this upfront—some moments in the world demand quiet strength, not clever messaging. As communication professionals, we are trained to respond, to act,...

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Looking Back and Ahead on World Marketing Day 2025

World Marketing Day is today, May 27. It’s a day to think about how marketing has changed businesses, cultures, societies, and everyday life. It’s time...

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Crisis Communication In The Age Of Misinformation

In today’s hyper connected world, where social media platforms serve as both megaphones and magnifying glasses, misinformation spreads with the speed of a click and...

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Courtesy is a Super Power

We have looked at various mindsets in this column. We can evolve to any which makes us powerful and impactful, however in the world where...

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Sonic Boom: The Sound of PR

How many of us can instantly recall what the Airtel logo looks like. However, most will remember the five-note tune that will play in your...

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Beyond a Point in Your Career, It’s Communication That Gives You the Edge

In the early stages of a professional journey, technical expertise, domain knowledge often defines success. Often priority and promotions are accorded to those with skillsets...

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Sometimes, the bigger dream… is actually the smaller one.

When I was in my first job, I wanted to be CEO by 30 (because my then-CEO was 33 and I wanted to do it...

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Emojis Emerge As A Full Blown Language

If you are over 40 years of age, this question is for you. Do you remember a 1997 ad that read, “if u cnt rd...

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Delivery Matters

For the last month, I’ve been helping a healthcare company manage a significant issue. This is one we saw coming in November and then, inevitably,...

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The Critical Role of Neuroplasticity in Transformational Leadership: Five Key Aspects

To start on a lighter note, I always used to wonder why someone coined the term Brainstorming. So, I read, in 1939, advertising executive Alex F....

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PR and Social Media: A Perfect Partnership

Over the last few decades, the landscape of communication has undergone a seismic shift, driven primarily by the pervasive influence of social media. In today’s...

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