SURGE - Stories and Insights from India's Leading CCO's

Learning never stops. We should stay hands-on with emerging technologies, especially AI and digital tools to upskill. The Public Relations fraternity can redefine the narrative,...

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No Risk, No Glory: Why Bold Moves Create Big Wins

In the world of business, leadership, and even life itself, one truth has stood the test of time: real success rarely comes without risk. Whether...

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PR in Healthcare & Pharma: Building Trust in a Regulated Industry

Healthcare isn’t just another sector—it’s deeply personal. It’s about people’s lives, their anxieties, their hopes. That’s why it has always been one of the most...

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The unbelievable PR secrets that top Bollywood stars don’t want you to know

Most people think Bollywood fame is built on talent, charm and a bit of luck. The truth is far less romantic and far more profitable....

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What Sales Will Look Like in 2035 - The New Language of Leadership

Sales has always been about relationships, persuasion, and trust. But by 2035, the function will have evolved into something far more nuanced, a discipline where...

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Brand Positioning vs. Brand Personality

Positioning and Personality are two essentials in the brand-building toolkit. One decides where you sit in the market. The other decides how you behave once...

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Resilience by Design - Building Sustainable Excellence in High-Pressure Careers

Resilience in PR isn’t about powering through every challenge or maintaining perfect composure under pressure. True resilience is the ability to adapt, recover, and maintain...

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Renaissance of the SQ Mindset

In the earlier years, parents brought up their children driven by intelligence quotient or IQ, which is basically an estimate of the intelligence of the...

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Local Gods and Global Goals: When Religious Icons Meet Sustainable PR

In India, religion isn’t just personal—it’s public and profoundly woven into the nation’s socio-cultural fabric. It shapes our festivals, influences our routines, and inevitably, finds...

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From Conversations to Movements: The Power of Social Media

Social Media – once primarily a platform for personal interactions and entertainment – has evolved into a dynamic space where social issues are spotlighted, voices...

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What’s Your Why? - Finding Fabulous

If I were to ask you, “What would be a fabulous outcome in your life, 5 years from now?” Do you have a clear answer?...

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What’s ahead for comms

It’s possible that navigating the future, at least in the short-term, for many industries is getting easier given the availability of increasingly sophisticated technology and...

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Growth Anchored Deep: Why Principles, Values & Beliefs Outweigh Ambition

In the pursuit of professional ascendancy, ambition is often celebrated as the fire in the engine—the propulsive force that drives one forward. It is dynamic,...

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