Discovering Creativity in the Ordinary

It’s been a little over 15 years in public relations (PR) for me- brands have evolved, the media landscape is still dynamic, output/ outcome expectations...

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When Crises Go Viral: Communicating In A Post-Truth World

The year has been a tragic one for India. One disaster after another has claimed lives and left communities grappling with grief and uncertainty. Amidst...

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PR Isn’t About Press Coverage Anymore. It’s About Market Control.

For many executives, public relations still conjure up the idea of getting featured on CNN or landing a flattering piece in a business magazine. While...

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Cultural Storytelling in F&B: A PR Tool for Brand Loyalty

In the ever-evolving world of food and beverage, where trends come and go faster than we can keep up, there’s one thing I’ve found that...

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The Heart of Hospitality: Leadership and Cultivating a Thriving Team

India’s dynamic hospitality landscape demands exceptional resilience, where leaders must navigate constant evolution with unwavering resolve. Here, the team plays a pivotal role, becoming the...

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The Coach Mindset – Transformative Leadership

The days for a leader to just order and direct are in the past. Zoomers or Gen Z the emerging leaders of tomorrow find such...

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PR for the Politically Unapologetic: Can Brands Afford to Take a Stand in India?

In today’s well-connected world where silence can be as loud as a statement, brands are grappling with a significant question: should they voice their opinions...

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Words Matter. So Does Knowing How to Use Them

Communication professionals are typically seen as natural storytellers, press release experts, or social media ninjas. But behind the headlines and hashtags lies an essential enabler...

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An extraordinary - ordinary week

As I sat to write my column, I searched for something interesting or different in the week that went by and found nothing. I reflected...

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Behind Smart Glasses

Do you wear glasses? You would be considered lucky if you don’t need to. However with a new classification of glasses emerging, we will most...

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Priority for Comms: Build Sustainable Growth and Value

In the last month, I’ve had conversations with peers, colleagues and clients about the state of communications in business today and what companies, brands and...

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Over 95% of Corporates Misinterpret PR Monitoring for True Measurement

Measurement is the only way to do “PR for PR” and ammunition for industry’s growth! However, for decades, an unhealthy misconception has quietly hindered this...

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Emotion-Driven Brand Narratives: A Global Perspective for Senior Leaders

I recall the times when I used to wait for my next Birthday to get a gift from my parents. There was a different level...

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From DMs to Headlines: The PR Grit Powering Indie Brands

In a world of celebrity endorsements and high-profile campaigns, indie brands are quietly crafting magic without the media blitz. From artisanal skincare to small-batch coffee,...

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