Communicating Sustainability Without Falling Into The Greenwashing Trap

If you would remember, a few years ago, a popular beverage brand once claimed that their plastic bottle was “100% recyclable.”  The label was adorned...

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The Silent Mistake That’s Damaging Your Brand Reputation & Why Most Startups Overlook It

In today’s hyperconnected, digital-first world, a brand’s reputation is no longer built over decades—it can be made or broken in a matter of minutes. For...

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Why Accuracy Matters More Than Hype in Crisis Communication

Speed has become a form of currency in the fast-paced realm of digital journalism and public communication. Being the first to report a story is...

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From Brand Promise to Brand Purpose: Why Meaning Matters More Than Ever

When I started out in advertising, the conversations were pretty straightforward. We talked about Brand Promise, Brand Positioning, the USP—the building blocks of classic marketing....

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The Goal Centered Mindset

In any discipline and domain especially in 2025, work has moved to measurement of returns, especially in professional services. Every PR consultancy is paid based...

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AI Babus and Digital Neta: How Government PR is Evolving in the AI Era

Government communication is undergoing a tectonic shift in the current age of artificial intelligence. Gone are the days of the age-old image of the government...

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When Everyone is a Communicator!

In today’s interconnected, digital-first environment, the role of communication has fundamentally evolved. It is no longer the exclusive domain of corporate communication teams or designated...

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A picture postcard moment

I cleared security at the New Delhi airport, pulled out my phone, and messaged my colleague, “Where are you? Have you reached the airport?” a...

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Robotic Job Interviews - Yay or Nay

How would you feel about being interviewed for your next job by an AI chat bot? Before you answer, you should know: the same AI...

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Decentralised Governance for the Future Role of Corporate Boards- What does it Mean?

Recently I was in a panel discussion on a global platform, with this subject of discussion at the core. A much-needed discussion. From there, I...

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Are We Ready to Measure PR?

It’s encouraging to see the growing buzz around PR Measurement. Even better to see organisations actively pursuing it. But here is a word of caution:...

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When Founders Become the Brand: Risk or Reward?

In today’s media-saturated world, founders aren’t just building companies, rather they are becoming the face of their brands. From Elon Musk’s futuristic visions to Falguni...

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