Lilliput Land

I had the opportunity to attend another fascinating keynote at the recently concluded Assembly retreat in Bekal. This one was by none other than Rama...

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Shine - Stories And Insights From India's Public Relations Builders

Shine is a delightful, insightful, and at times unexpectedly emotional journey through the lives of thirty PR professionals who have shaped the Indian communications landscape....

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How A PR Fallout Became A Marketing Opportunity

Brands are increasingly leveraging viral controversies to realign values, boost relevance, and strengthen reputation through timely, strategic messaging. Larsen & Toubro (L&T) Chairman S. N....

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How Crowdfunding Builds True Loyalty & Turns One-Time Donors Into Long-term Supporters

Over the past decade or so, crowdfunding has reshaped how individuals and organisations raise funds for causes that matter. From emergency medical care to education,...

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Why Modern PR Is About More Than Just Media Coverage

For a long time, public relations was largely viewed as a means to an end — specifically, gaining media coverage. Getting your brand featured in...

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How Public Relations Helps IPL Teams Grow

The Indian Premier League (IPL) is one of the largest cricket competitions in the world. It’s not only about cricket anymore; it’s also about branding,...

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Creating Sustained Moments Of Client Delight

Client delight especially in the PR business is a super power as it impacts in multiple dimensions. At the outset it builds the reputation of...

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How to Identify Barriers to Communication

Effective communication is the cornerstone of personal, professional, and organisational success. Whether it’s a one-on-one conversation, a team meeting, or a public announcement, the goal...

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Transit Tales: PR on the Move

It’s amply clear that the PR and advertising game in India has moved from hoardings and taken to the streets, quite literally. Today, autos, buses,...

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Walks down memory lane

I have been living in a lovely part of Chennai (near Boat Club Road) courtesy the generosity of family friends. The bonus of staying here...

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Generation Gaps In Branding

Change is inevitable. Generation gaps are the same. It needs proactive intention and action to manage. Change is often a result of progression – in...

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The Newer Role of Future Leaders in Developing Talent - Five Observations

As a CSuite leader and an ICF accredited PCC (Professional Certified Coach) in leadership, communication & business, I’ve witnessed firsthand the profound impact that effective...

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From Communication to Connection: The Power of Brand Personality

More Than Just a Voice In a crowded, fast-scrolling digital world, standing out isn’t just about having a message; it’s about making people feel something....

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