Five Public Relations Lessons To Learn From Superman

When it comes to public relations, the goal is often to build an iconic, indestructible image — one that remains etched in the public’s mind...

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Star Power and Storytelling: Navigating the Celebrity Endorsement Game in India

Cricket and Bollywood are often described as religions in India, deeply ingrained in the country’s cultural fabric. Recognising this immense popularity, brands eagerly embrace top-class...

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The ‘Revenge PR’ Phenomenon – How Indian Brands Rebrand After Backlash

We live in an era where redemption isn’t just a possibility in the realm of public relations, but a full-blown strategy. Welcome to the world...

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Setting Boundaries with a ‘No’

Let’s face it – many of us treat the word no like it’s a swear word. We dodge it, sugar-coat it, or whisper it like...

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How can people see me, if I can’t see myself?

How can people see me, if I can’t see myself clearly?” Henny Flynn offered me this wisdom when I was listening to a podcast. It...

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The Shifting Focus From Output To Input

Have you ever complained about having to spoon feed your vendors, consultancies or team-members regarding a requirement? Alternatively, have you been discouraged from asking questions...

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A Time For Active Responsiveness

Stakeholder perceptions are fickle. While a strong reputation creates relationships and builds loyalty, maintaining it takes ongoing attention, good decisions and empathy from leaders, quality...

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Transforming Communication - Why It Should Be Viewed as a Core Leadership Skill?

While I was thinking what to write for this week in my column, this topic came in strongly in my thoughts. In today’s rapidly evolving...

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PR vs. Marketing: What Every Business Needs to Know

In today’s cutthroat market, visibility isn’t just important- it’s the difference between thriving and fading into obscurity. But not all visibility is created equal. Some...

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