Dear Rookie, Don’t Panic

If you’re about to take your first steps into the corporate world, Dear Rookie, Don’t Panic is the mentor in a book. Drawing from his...

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New AI Mode in Google Search is changing how Bollywood Publicity works

Entertainment publicity in India has always been a heady mix of timing, trust, gossip and paparazzi traction. But something new is brewing behind the scenes....

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Safety First: The Cornerstone of Airline Brand Experience

When travellers take to the skies—whether for business, leisure, or family—their most fundamental expectation is not luxury or low fares, but safety. It is the...

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My 150th musing!

Today is one of the milestones of my creative leaps. When I chose to get into the 5th P of marketing and become a positive...

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From Gut Feelings to Google Sheets: Making Communication Count

Let’s face it – just because you hit “send” doesn’t mean anyone’s actually reading your message. In fact, if communication effectiveness were judged by the...

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Scent of a Brand: Is Smell-Based PR Possible in a Digital-First India?

Public relations are often hailed as a game of visuals and words. But what if the next frontier of brand recall isn’t visual or auditory...

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A walk in the rain

One way to enjoy a nice rainy morning, is from the warm comfort of home, with someone you love and a nice hot cup of...

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Talking Resumes

Have you ever lied in your resume? What about embellishing it, just a tad, to make it impressive? Raise your hands, if you have said...

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PR Measurement Succeeds ONLY When All Four Stakeholders Align

The Share of Voice (SOV) for the term “PR Measurement” has been steadily rising. However, one may not exude the same confidence when it comes...

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The Transformative Impact of Women Leadership Programs on Global Leadership Dynamics

What I observe, in recent years, the conversation surrounding leadership has evolved significantly, with a growing recognition of the importance of diversity and inclusion in...

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Brand Inside Out: Why Internal Comms is PR’s Secret Weapon

In today’s hyper-connected, hyper-transparent world, the biggest threat or the greatest strength to your brand reputation isn’t your marketing campaign, your influencer strategy, or even...

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