Responsibility = Marriage? Unpacking the Young Woman's Dilemma

Despite considerable strides towards gender equality, many societies continue to associate a young woman’s marital status with her sense of responsibility, maturity, and capability. This...

reputationtoday.in

The Future of Social Media: What’s Working Now

Social media isn’t slowing down. As we move into late 2025, global social media usage has climbed to 5.42 billion users, with the average person...

reputationtoday.in

Why Work with a PR Consultancy Over Doing It Yourself?

Managing brand reputation is not optional—it’s essential in today’s dynamic and intensely competitive communication landscape. In spite of the fact that some organisations may opt...

reputationtoday.in

How Internal Comms is Shaping Company Culture in Today’s Digital World

In today’s always-on, hyper-connected workplace, internal communication is no longer just about sending updates or newsletters. It’s about building belonging. It’s the thread that weaves people,...

reputationtoday.in

How to get noticed by Bigg Boss casting team with great PR

Getting cast in India’s most sensational reality show, ‘Bigg Boss’ hosted by Salman Khan, is a dream for many. Known for its explosive drama, emotional...

reputationtoday.in

Can Public Relations Really Generate Business Leads?

Public Relations (PR) has long been recognised for building awareness, credibility, and trust. Through earned media coverage, thought leadership, and strategic storytelling, PR helps brands...

reputationtoday.in

The Integration Imperative - Mastering Work-Life Harmony in PR

The traditional concept of work-life balance suggests that professional and personal lives exist in separate, competing spheres. After eighteen years in PR – an industry...

reputationtoday.in

Brand Equity vs Brand Value

Let me start with a confession. I didn’t set out to become a branding expert. Like most people in the communications world, I stumbled into...

reputationtoday.in

From Dahi Handi to Drag Shows: How Indian Brands are Embracing Diverse Subcultures

In a nation as vibrant as ours, culture can’t just be the backdrop—it must be the main event. Right through the year, every festival offers...

reputationtoday.in

Communication is beyond Good Grammar & Great Tweets

You may be good with words, write compelling Insta captions, would have well managed your college  newsletter, or composed an office-wide email that people actually...

reputationtoday.in

To see or be seen? – Listen Carefully

To be seen, I must be visible. To see myself, I need stillness (and that often makes me less visible). On one hand, there is...

reputationtoday.in

Think 360 for 2026

As comms teams get ready for 2026 planning, whether for reputation, brand or another business objective, a starting point is likely to be an assessment...

reputationtoday.in

How to Measure PR Impact During an Advertising Hiatus

One of the occasions when the capability and measurability of PR come to a real test is during Ad Hiatus! When the advertising media plan...

reputationtoday.in

Redefining Influence: The Unconventional Shifts in Indian Advertising and PR

In my observation, having spent more than 20 years in advertising and marketing, India’s advertising and public relations landscape has always thrived on its ability...

reputationtoday.in

Caffeine & Campaigns”: Stirring Up PR hustle

If PR had a blood type, it would be espresso. When you walk into any PR consultancy or a corporate communication team, you’ll end up...

reputationtoday.in