Purpose Driven PR: Telling Brand Stories That Make Real Impact

Purpose is what contributes to a sense of meaning and gives direction to our lives. It is the reason behind our actions and communications. In...

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Why ‘listening’ is the new Leadership Superpower

In a world increasingly driven by automation and artificial intelligence (AI), being human is your greatest competitive edge. When people discuss landing a job, the...

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The Rise of Regional PR: How Smaller Towns Are Shaping Brand Narratives

For a long time, public relations (PR) in India remained a metro-centric activity. Brands primarily targeted Tier-1 cities, believing these urban hubs were the only...

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The Meme Revolution: Turning Viral Moments into Cultural Commentary

Memes are more than just jokes in this age of continuously available digital entertainment and content. They are the lifeblood of all generations’ emotions. Memes...

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Personal Brand Architecture - Building Your Professional Legacy

Your personal brand isn’t what you say about yourself – it’s what others consistently experience when they interact with you, your work, and your ideas....

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Today’s Super Power – The Kind Mindset

Dear readers. Sorry, I went missing and so did my column for the past two weeks. It gave me time to reboot and reset. I...

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Dabbawala X Dabba = Desi PR Gold

In a city defined by its chaos and clockwork, the Mumbai dabbawala stands tall as a symbol of precision, tradition, and emotional resonance. Every working...

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From Fighting Fat - To Finding Fit

For as long as I can remember, I have been on a journey of fighting fat. It’s been a never-ending battle of the bulge that...

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The Fading Status Of 'Ownership'

What do people of high status have? Typically, one would answer this by saying that they would own a big house or apartment in an...

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How PR Firms Should Measure Their Own Reputation with Clients

In an era where value and accountability are becoming central to every client-consultancy partnership, it is time for PR Firms to start measuring their reputation...

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The Thin Line Between Bravery and Tact in Leadership: Three Nuances

Having my 25th year of work, this is one of my observations that the most effective leaders are those who can walk the razor’s edge...

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Adapting PR for a Generation Raised on Swipes and Scrolls

In the ever evolving world of PR, Gen Z has been engaging with content differently. They may not spend time on five-paragraph email pitches or...

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