My Name in the Newspaper

There could be several reasons for individuals and organisations being keen on editorial coverage. Trust and awareness remain the two major factors traditionally associated with...

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Developing The Public Speaking Mindset

The ability to communicate well has become very important for success. They say that in communications the biggest dimension is the ability to listen to...

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Astrology and Advertising: Can Horoscope-Based PR Campaigns Work?

Astrology remains an integral part of our country’s cultural fabric, influencing everything from daily routines to key business decisions. Be it matching of horoscopes for...

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The Close Linkage Between Content and Communication

In today’s fast-paced digital age, where every brand, individual, or organisation is vying for attention, the symbiotic relationship between content and communication is more crucial...

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Tumor Board Teachings – The Bee Hive Brain

A few months ago, I had never heard of something called an “International Tumor Board” (ITB), nor for that matter did I know the phrase...

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Overheard From People Over 40

What does it take to stay relevant today? I would say, a strong muscle to resist constant change. A muscle those who are 40+ in...

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The “Why” of Reputation Work - Not the Company’s, Our Own

Fundamental to communications is exploring the ‘why.’ Why are our stakeholders thinking or feeling this way or that? Why is an issue escalating? Why is...

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Cracking the Complexity - 5 Strategic Imperatives for OOH Advertising in India

The India OOH Dilemma—High Visibility, Low Predictability Reading this article on BMC starts reworking its OOH policy, dead walls maybe allowed for hoardings , triggered...

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How PR Strengthens Startup Credibility and Attracts Investors

In today’s fast-moving startup world, credibility isn’t just an advantage it’s a survival necessity. Investors aren’t just looking for great ideas; they’re searching for teams...

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