Family and Dhanda - A to Z of Succession Planning for Founders and Successors

Recently, I had the opportunity to attend a keynote by Dr. Srinath Sridharan at the Assembly Retreat in Bekal. Dr. Sridharan has been a trusted...

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The Edge We're Too Conventional to See: Neurodivergent Thinking in Communications

“Neurodiversity” appears in most industry DEI statements, yet we’ve learned to talk about inclusion while missing what it truly offers. I started with limited knowledge—working...

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How to become the most famous publicist in India

Imagine standing at the centre of India’s buzzing media world, orchestrating the stories that shape public perception, commanding the attention of journalists, celebrities, and brands...

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From Algorithms to Audiences: How AI is Reshaping Consumer Targeting in 2025

In a world where consumer interest is the money of the moment, artificial intelligence isn’t just back-end tech, it’s front line strategy. Brands are no...

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From ‘Log Kya Kahenge’ to ‘Apni Suno’: How Indian PR is Redefining Social Taboos

For years, Indian advertising and PR campaigns treaded carefully around social taboos, choosing not to upset the moral majority. The omnipresent voice of “log kya...

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Measuring Communication Effectiveness: The Power of Data and Analytics

In today’s hyper-connected digital landscape, measuring the effectiveness of communication allows organisations to determine if their efforts are resonating with intended audiences. It moves communication...

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Loading and unloading (with a smile)

Sometimes, doing a few things really well seems to be a good formula for success. I learnt this lesson watching the local team from the...

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The Challenge of 15 sec Brand Content

Have you noticed the shrinking duration of ad films? If you are a mainstream advertising creative professional, you most likely complain about it too. But...

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Consistency Matters

Every day on the job brings something new for comms practitioners. News, trends, priorities, budgets, decisions, new tools and opportunities for the brands we work...

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Power of Emotions in Marketing Narratives

Emotional storytelling has the power not only to capture attention but also to inspire action, deepen customer loyalty, and elevate brand value. In this piece...

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Non-Profits Using PR to Change the World one story at a time

We live in a world today that keeps changing at warp-like speed and one that is saturated with information and vying for constant attention. In...

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