Understanding the Subtle Differences Between B2B and B2C PR

When discussing whether PR strategies differ between B2B and B2C brands, the answer is nuanced—both yes and no. At their core, the principles of public...

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Media Monitoring as a Hobby

In year 2000, when I started my career as a PR professional, media monitoring used to be done manually. There were no e-papers or AI...

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Luxury PR in the age of New Media

The essence of survival of luxury brands over decades, even centuries lie in their mythic value. It is the mesmerising effect of a myth that...

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Fault finder or problem solver?

This article is dedicated to one of the finest leaders I have worked with in my three decades of multicountry and multidomain career. According to...

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Nostalgia Pays: The ’90s Are Back

For those of you humming “Washing Powder Nirma” or watched an Instagram reel featuring Liril’s lime-green soap bar wrapped in vintage-style paper packaging, you’re not...

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Talking the Talk: Why Regional Dialects Deserve a Seat at the Big Table

It’s not always about one-language… In a country as diverse as India, attempting to drive change using only mainstream language is like trying to make...

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Should I use AI to write?

This topic came up in a conversation with two friends last week. In life, there are no easy answers or correct ones, but there is...

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A New Reason For Employer Branding

What is branding? Is it the use of distinctive design and advertising to promote a product and/or company? Sounds about right. Brands are brought to...

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The Shift in Cinema PR in India - From Traditional Campaigns to OTT-Driven Strategies

Entertainment industry—can’t do justice in a short article, however, giving this a shot. The way films are marketed and publicised has undergone a seismic shift....

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Building Your Brand: PR for People Who Want to Be Famous (in a Good Way)

In an age where everybody has a megaphone and fame is merely one tweet away, it’s not about being heard- it’s about being famous for...

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