Career Heist

Career Heist is an empowering read for mid-level professionals who are at a crossroads and eager to take charge of their career journey. Whether you’re...

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Zelensky, Gandhi and the power of dressing down

When a journalist at the White House berated Ukrainian President Volodymyr Zelenskyy’s choice of attire amid discussions of war and geopolitics, it was a jarring...

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From Gut to Graphs: Why Communication Leaders Must Embrace AI-Driven Decision Making

That was one of the first pieces of advice I received as a young professional in communications. And for the most part, it served me...

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The Dark Side of Bollywood PR

Let’s not sugarcoat it. Public relations in Bollywood is big business, but it’s also a bit like trying to hug a cactus. Looks glamorous from...

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The Power of PR: Why Global Leaders Swear by It

The Power of PR: Why Global Leaders Swear by It Public relations aren’t just about press releases anymore. Those days are gone. PR has quietly...

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Brand Purpose vs. Brand Promise

Every brand deck I’ve ever seen seems to have these two words sitting fairly close to each other: Purpose and Promise. They sound related. Sometimes...

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Mentorship Mastery - Building Others While Building Yourself

The most fulfilling aspect of a long PR career isn’t the campaigns you’ve run or the crises you’ve managed – it’s the professionals you’ve helped...

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Billboard to Billboard Challenge: The Rise of Competitive Outdoor PR in India

Once the ubiquitous backdrop of Indian cityscapes, billboards have undergone a dramatic reinvention. From static messaging to sassy banter, India’s outdoor advertising is no longer...

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Can I have your attention please?

To be truly seen and deeply valued is what many of us say we want. But do we? I think not. Many a time, we...

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How to Measure PR Impact During an Advertising Hiatus

One of the occasions when the capability and measurability of PR come to a real test is during Ad Hiatus! When the advertising media plan...

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Top 5 Modern Leadership Essentials: A Guide for Senior Industry Leaders

As leaders, we already know that leadership is less about just titles and more about the impact you create. And the definition of the ‘impact’...

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AI is Quick but Brand Custodians Touch Hearts

In recent times we have all witnessed how AI has been making headlines in nearly every industry, & our industry – PR is no less...

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