The Silent Decline Of Engaged Employees

Naina graduated top of her class from one of the premier management schools in the country and got placed on Day Zero in a company...

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Digital dharma: Navigating The Ethics Of AI Marketing

In a world where technology increasingly shapes human experiences, ethical implementation of AI isn’t merely a compliance exercise—it’s a competitive imperative with deep cultural resonance...

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IPL 2025: A Historic Season of Triumph, Innovation & Unprecedented Brand Engagement

The Indian Premier League (IPL) 2025 concluded with an emotional and exhilarating climax as Royal Challengers Bengaluru (RCB) finally clinched their maiden IPL title after...

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The Science Of First Impressions: How Seven Seconds Shape Your Identity

We often hear the phrase, “Don’t judge a book by its cover,” yet science tells us something surprising—most people form an impression of you in...

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Tattoo Marketing: Inked for Impact?

Gone are the days where temporary tattoos were a domain of kids’ birthday parties or edgy college phases. Today, they’ve evolved into surprising—and sticky—PR and...

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Communication - Yesterday, Today and Tomorrow

Communication, the lifeblood of human interaction, has evolved in profound ways over centuries – from the rhythmic beat of tribal drums to the seamless ping...

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Something shifted…

“If you see it, say it…” I remember this line first being used to urge a coach to trust her intuition. This time, I was...

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ChatGPT To Fake Work?

Do you think ChatGPT is a menace when it comes to employees doing their jobs? Many think so. I hear about it often from people...

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A time of inspiration

Commencement speeches are a great tradition at US colleges. Each year, universities arrange for a well-known speaker – singers, athletes, actors, news anchors, leaders from...

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Written Under Fire: The True Strength of PR Pros

PR Is No Longer in the Background Public relations has come a long way from being seen as a press release machine. In today’s fast-paced...

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