Feel First, Communicate Later: The Emotional Core of Public Relations

In the high-energy, ever-evolving world of Public Relations (PR), success isn’t measured by mere attendance or a checked-off to-do list. It’s driven by passion, purpose,...

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Mastering Multi-Market Campaigns: A ‘Glocal’ Approach to Success

Brands need to communicate across diverse geographies and audiences, and creating a successful multi-market campaign requires much more than a one-size-fits-all strategy. What works seamlessly...

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The ‘Sparkle And Shine Mindset’

Calm is really the answer to the world of chaos we live in today and happiness is the state of mind which makes you operate...

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Silent but Viral – When Brands Win Without Saying a Word

Today’s era is characterised by information overload as every brand is craving for attention. However, sometimes the loudest statement is silence. Welcome to the world...

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The Empathy Edge: Communicate to Connect

A regular Monday morning at the office. Preparations for a high-stakes pitch going on full swing. Slides? Check. Data? Plenty. Strategy? Solid. Yet it was...

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From Bhopal to Bekal – Time To Talk The Walk

Last year at Assembly, the annual CCO retreat, the Chief Communications Officers from some of the biggest and best companies in India, gathered in the...

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Vibe DeCoding The Future

Have you heard of Vibe Coding? From what I gather, it is what happens to software programming or coding when you bring Generative Artificial Intelligence...

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Unconscious Bias: Its Impact on Leadership and Organisational Culture

Abstract As an ICF accredited PCC, with my niche in Leadership & Communication, I had to go through intense hours of study and observed coaching...

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Once Upon a Brand: The Art of Storytelling in PR

In the ever-changing brand world of today, connection is currency. And the winning brands aren’t merely selling- they’re telling stories. They’re crafting stories that cause...

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