From Local to Legendary: How Regional PR is Winning Hearts Across India

In a country as diverse as India, where every state speaks a different language, eats different food, and consumes media differently, one size doesn’t fit...

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Pause before you judge: The social tax we all pay

We are living in the most connected time in history, and yet, perhaps also the most judgmental. In an age ruled by likes, filters, and...

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Think AI will replace you? Neuroscience might just save your PR career

If you’re still relying on instinct and experience to drive your public relations campaigns, you’re already a step behind. Not because instinct is obsolete, but...

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Leading Through Uncertainty - The PR Professional's Guide to Crisis Leadership

Crisis communication isn’t just about managing external narratives – it’s about leading your team through uncertainty while maintaining organizational integrity. The most challenging moments in...

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Gully PR: How Hip-Hop and Street Culture are Becoming Brand Vehicles

Indian hip-hop is no more confined to underground cyphers or dingy recording setups as they have kicked open the doors of mainstream culture. What was...

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Communication does not work when Good Communication Goes Bad

Let’s admit it-communication is a lifeline for building connections. Whether you’re trying to convey the importance of a new policy, delivering a business pitch, or...

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Poetry of the soul – AI or Just I?

Is AI-generated poetry better than mine? I am pretty sure the answer is yes. But if I were writing to express my soul to another,...

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The Role of Self-Help in Mental Health Care

Do you know that mental health therapy is no longer reserved for only those who have a complete breakdown but is also a key means...

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PR Consultancy Contracts Decide PR Measurement Outcomes

PR measurement requires a series of ERP (Efforts, Resources, and Processes) preparations inside the organisation. It’s not a plug-and-play dashboard or a last-minute add-on. Getting...

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The AI Revolution in Advertising| Emerging Trends Shaping the Future of Content

The way I observe, AI is no longer a futuristic concept in the world of advertising and communications—it is the ‘engine’ driving a profound transformation...

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Attention is the New Currency: Mastering Micro-Moments in PR

We are competing with brands, dancing cats, viral memes, and 15-second TikTok trends – all in the same scroll. Welcome to the golden era of...

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