From Memo to Meme: The Evolution of Storytelling in Corporate Communications

In the age of 5-second skips and infinite scrolls, storytelling in corporate communications isn’t dead, it’s simply dressed differently. A few years ago, our marketing...

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The Role of Communications in the Infrastructure Sector

Infrastructure is the quiet backbone of thriving communities. Roads, bridges, water systems, energy grids, and public transit networks shape not just our surroundings, but our...

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The Emotional Quotient Mindset

EQ or emotional quotient which has been a buzzword for the recent few years has really become the super power behind every successful leader. While...

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Swipe Right for PR – Can Indian Brands Master the Dating App Playbook?

In an era where the attention spans of users are quicker than an Instagram reel, it shouldn’t come as a surprise that the strategies adopted...

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Talk to Walk: Why Communication Training is Critical

In a world where Gen Z has more Instagram followers than your CEO, communication is no longer a nice-to-have – it’s a must-have. The way...

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Two scoops of ice cream and a dollop of exclusion

Two scoops of ice cream arrived and neither of them had my name on it. “Why did they not ask me if I wanted some...

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Brand Wars To Brand Collabs

A few weeks ago, Namma Yatri, a Bengaluru born, driver to driver taxi-hailing app with no middle men and Corner House, Bengaluru’s iconic ice cream...

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The New Generation of Leadership in India – Observations

Doing my ICF accreditation as PCC in Leadership & Communication, I have been observing the emergence of a new generation of leaders, with the reshaping...

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From Boring to Brilliant: How to Make Your Corporate Communication Engaging

In the fast-paced digital world of today, corporate communication has a bad name for being dull, jargon-ridden, and utterly forgettable. But it doesn’t have to...

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