“Spark” - A Glorious Celebration of India’s PR Pioneers

“Spark” isn’t just a book; it’s an anthem for the Indian public relations fraternity. Edited by Amith Prabhu and Sarika Chavan, the book shines a...

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Where were the corporate communicators?

Where were the corporate communicators when Jaguar decided to unveil its new logo? Last week Jaguar unleashed its new logo followed by a visual advertisement....

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The commendatory social mindset

The sense of belonging and alignment has become a top emotional quotient in life today. After the pandemic shock, ‘people who need people are the...

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The Selfie Effect: Can PR Campaigns Tap into India’s Obsession with Selfies?

Who clicked the first-ever selfie? It wasn’t a Gen Z influencer or a smartphone enthusiast. The honour goes to Robert Cornelius, who, in 1839, turned...

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Beyond the Green Gloss: Communicating in a Biodiverse World

With  climate conversations competing, communicating success on climate action has never been more challenging. It is no surprise therefore, that the International Labour Organisation (ILO)...

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Leveraging Compliance and Crafting Compelling Narratives

In today’s whirlwind of change, businesses face a regulatory landscape that’s not just evolving—it’s transforming in ways few could have anticipated. I believe this shift...

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The Power of Process & Presence

The week that went by reminded me about the power of process and presence and how the two dance together to make magic happen. Every...

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The Future of Marketing Strategies - Going Beyond the Conventional

I am grateful to be a part of this amazing digital and technology boom that has happened in the past 25 years. In around 2010,...

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