Dark Social: Why Does It Matter to B2B Marketing?

Imagine you just found an insightful article that could help your team tackle a common issue. Instead of sharing it openly, you forward it directly...

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Unlocking B2B Marketing Momentum: Aligning AI and Strategy to Achieve Targets

Do you feel pressured to deliver results especially when sales cycles seem to drag beyond a 6–8-month cycle for no reason? You’re not alone. According...

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Building Trust in a Data-Driven World: Navigating Data Ethics and Transparency

In today’s digital era, data is the new currency. Companies use it to tailor marketing strategies, improve services, and ultimately create a seamless experience for...

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Are you the Trump or Harris of communications?

Did you pay attention to the communication style of Donald Trump and Kamala Harris? I mean, how could you not?! It was the clash of...

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The powerful positive thinking mindset

When you really come to think of it, positive thinking is very different from optimism or remaining blissful in the land of dreams. Positive thinking...

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The Role of Corporate Transparency in Building Trust: How Much is Too Much?

Transparency has become a buzzword in the world of corporate communication, and for a good reason. Consumers today are more informed, more connected, and more...

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Holograms, Bots, and Beyond: Communication is on Speed Dial in 2101

It will all start with 21. Peeping into the future, here’s what your typical day might look like in the next century… You’ll wake up,...

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Podcasting for PR: A fun way to Build Brand Authority

In the world of PR, where every word is chosen with care and every story crafted with intention, podcasting offers an exciting way to build...

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Reputation at Risk: The Cost of Silence on Climate Change

Silence is Golden, But for How Long? Silence has often been considered a virtue, especially in communications. It can reflect modesty, respect, subtlety, and even...

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Storytellers Assemble! Archetypes and All-Rounders

Once upon a time, in the vast world of corporate communications, a band of storytellers came together, each with a unique gift. Some could craft...

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Darkness Shall Set You Free

Life has a wonderful way of offering me lessons just when I need them. When I was invited to conduct a workshop by a client,...

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Why Core Values and Demonstrating Them are Vital for Organisational Success

I still recall when I started by corporate journey with GE, the values that I imbibed were integrity, energy and energise (apart from other values)....

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