Data-Driven Revolution in PR Industry

As we move closer to 2025, public relations is experiencing a dramatic evolution. No longer reliant on gut feelings or anecdotal evidence, PR is embracing...

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Building future competencies

In my last post I had mentioned about the three trends that communicators will need to navigate in 2025. these are – understanding human behaviour,...

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The adjusting mindset

In today’s world of quick change and deteriorating values, its important to let go of your fixed and inflexible mindset and evolve to the adjusting...

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PR and the Power of Fandoms: Can Superfans Become Your Brand’s Best Advocates?

In the world of Public Relations (PR), much attention is focused on influencers, celebrity endorsements, and paid partnerships to boost brand awareness. However, an often...

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When ‘WHISPER’ becomes the ‘SOUND!’

In today’s interconnected business world, corporate communication plays a vital role in shaping organisational culture, driving performance, and maintaining relationships with stakeholders. But, imagine a...

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A New Paradigm: How ESG Has Redefined Corporate Communications.

While the evolution of corporate communications has been ongoing, the onset of ESG (Environmental, Social, and Governance), the associated compliance requirements, and stakeholder interest have...

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I Can See Clearly Now

‘I Can See Clearly Now’…this evergreen song by Johnny Nash is playing in my head. “I can see clearly now the rain is gone I...

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Audio to the rescue

Why are attention spans diminishing? If you say, “too many distractions”, well you are right. But, let’s dig a bit more. Why do we allow...

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Navigating Leadership with Insight and Purpose - Why One needs An Executive Coach?

Let me share a story (a bit of mine) that you may also relate to. A well-performing executive—a person who has risen quickly through the...

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