The Rise of AI-Powered PR: Balancing Automation with Authentic Human Connection

In an era where artificial intelligence is reshaping industries across the board, the public relations sector finds itself at a crucial intersection of technology and...

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Why Authenticity is the New Currency for Brands in India: Connecting with Gen Z and Millennials

In today’s digital world, authenticity isn’t just a buzzword—it’s a core value for brands, especially in India, where younger generations like Gen Z and Millennials...

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What does 2025 hold for Corporate Communications?

As communicators, we’re used to sailing in familiar and unfamiliar winds, but the future holds new, uncharted territories that will demand fresh thinking. Here are...

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The auto reboot mindset

Failure of any kind trips us bad. Natural consequences of disappointment, discouragement etc overwhelm us. This is where an auto reboot mindset helps us recover...

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How Brands Are Handling the Remote Work Revolution in Their PR Messaging

The shift to remote work is no longer just a corporate fad—it’s a full-blown revolution. What started as a pandemic-induced necessity back in 2020 has...

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Emotional Intelligence, Resilience, and the Human Touch in Communications

As AI and digitalisation revolutionise the corporate landscape, one irreplaceable truth remains: the significance of the human touch – empathy, connection, and understanding. For Gen...

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CarE for a ride?

An evening walk that turned into the evening ride of my life is a special memory from the week gone by. Deepa and I were...

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Community, Change and Brands

If asked to pick the most transformative gift the internet has given humanity, I would say it is the power to create and grow communities....

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The hard work of making it look easy

When I led marketing and communications for an oncology diagnostic company, the CEO used to ask me regularly, “Can you gin up a campaign about...

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Mastering Impeccable Communication - Top 3 Essentials for On and Off Stage

As I write my 25th article for writer’s vault and 56th article for Reputation Today, I feel a sense of joy and a fresh rush...

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