How AI and Human Creativity mingles to make the Best Campaigns

The digital marketing landscape has been evolving rapidly, and artificial intelligence (AI) is playing a pivotal role in this transformation. In India’s advertising industry, where...

reputationtoday.in

The Future of Digital Marketing in a Data-Driven World

In the ever-changing world of digital marketing, data has become the go-to tool for success. Creativity and gut instinct still have their place, but they’re...

reputationtoday.in

Building Communications Strategy with Ratan Tata’s Wisdom

Much has already been said about Ratan Tata and the values that he epitomised. This post however reflects on some of Ratan Tata’s famous quotes...

reputationtoday.in

The critical thinking mindset

In leadership today, across any domain, critical thinking is essential and the most important skill today for leaders to lead organisations seamlessly with the best...

reputationtoday.in

Humour in Crisis Communication: Is There Ever a Right Time for Jokes?

Let’s face it—crisis communication is rarely a laughing matter. When the stakes are high and tensions are thick, using humour in your messaging can feel...

reputationtoday.in

The third point of the triangle

Three voices I heard over the last few weeks seemed to say the same thing. Let me connect the dots and see if I can...

reputationtoday.in

Fact Checking - A rising trend

Remember when news used to be simple? Be it on TV or on print, presented in a neutral tone, news had its own weight in...

reputationtoday.in

AI vs Human Brain - Is Technology Dulling Our Natural Cognitive Abilities?

When I was thinking about writing my next article, the one thought that stood out was our own magical cognitive abilities! Is that the reason...

reputationtoday.in