Culture, Creativity & Risk: How Priya Paul Redefined Hospitality

PRAXIS11, the much-awaited ‘Maha Kumbh Mela’ of the PR Industry, took off soaring to new heights on September 20, 2024. It was built around a fitting...

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From Juggler to Leader: The Rising Importance of Communicators in a Volatile World

In today’s fast-paced business landscape, corporate communicators play a vital role – in shaping and maintaining a company’s culture. What should modern communicators do? They...

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Creativity in PR: Sarah Meron on Problem Solving, Innovation & Human Connection

Creativity is one of the essential skills in Public Relations and helps professionals – to think out-of-the box, develop innovative strategies to stand apart in a crowded landscape....

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Authenticity, Opportunity & Creativity: Key Takeaways from Godrej’s PR Strategy

The strategic role of Public Relations (PR) is multi-faceted and critical to an organisation’s success. It serves as a vital link between the organisation and...

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GenZ and the Future of Media: Why Influencers & Gaming Are Key to Shaping Communities

What is the role of mass media in shaping purchasing behavior? Advertisements on media platforms like newspapers, television & internet – influence consumer behavior by...

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Collaboration, Innovation & Fun: PR's Path to the Future

Public Relations today is adapting to a rapidly changing media landscape. With traditional outlets evolving, PR professionals must leverage digital platforms, social media & content...

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Purposeful Influence for the Common Good – Making a Difference

We live in demanding times surrounded by global and regional issues that impact on us at a global, regional, national and local level.  This can...

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Conflict or Collaboration? Tackling Differing Stakeholder Visions in PR

In the complex world of public relations, achieving consensus among stakeholders can be a daunting challenge. Each group—whether they be internal departments, executives, clients, or...

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Google's Reversal on Third-Party Cookies: A Guide for B2B Marketers

In a surprising turn of events, Google has decided to delay its plan to block third-party cookies. This change holds considerable weight for digital marketers,...

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Unlock Your B2B Holiday Marketing Potential A Conversation for Business Owners

Are you leaving money on the table this holiday season? As a B2B business owner, you might think holiday marketing is just for consumer brands....

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Becoming the Hercule Poirot of Corporate Communications

My favourite fictional character is Hercule Poirot – the famous Belgian detective created by Agatha Christie. He is known for his distinct personality and some...

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Improving wellbeing – the wellness mindset

“How are you” people often ask you and nowadays the most common response is “I am good”. Go back a decade and remember the response...

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The Power of Apology: Crafting the Perfect Corporate Mea Culpa

Apologising can be hard—just ask any corporate brand that’s found itself in hot water. Whether it’s due to a faulty product, a PR blunder, or...

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A Change Of Script

The last few weeks have been full of travel and meeting people for me. I was reminded of how much I enjoyed being back home...

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Smart and smarter

Have you ever been curious about how intelligent you are and how your intelligence compares with others around you? Have you lamented at having to...

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Why Every Leader Needs to Be a Storyteller: Key to Inspiring Teams and Customers

“The most powerful person in the world is the storyteller.” — Steve Jobs In today’s fast-paced, data-driven world, effective leadership goes beyond strategy and execution....

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