Banned - A social media trial

Back in February 2022, when a former Indian cricketer accused celebrated author and sports journalist Boria Majumdar of threatening him by putting out screenshot of...

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Decision-making for B2B Marketing: How to Balance AI and Human Judgement

B2B marketers rely heavily on AI for demand generation, go-to-market strategy, account-based campaigns, and product development. But AI alone isn’t enough for making strategic decisions....

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Navigating the Future: How PR Professionals Are Shaping Success in a Transformative Era

The public relations (PR) business stands on the brink of a profound transformation, influenced by rapid technological advancements, an evolving media landscape, and shifting public...

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There is no story without an antagonist – I

Imagine a story where the main character while driving from point A to point B faces no obstacles. Would you even call it a story?...

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How successful leaders build powerful mindsets

The leader mindset, my last article got positive responses. Several friends called saying that today’s new leadership style is what is required to stay aligned...

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Writer’s Block: How to Navigate Phase of Creative Slowdown

Writer’s block is an inseparable part of the journey of a content creator. It is a phase when a writer struggles with words and faces...

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A birthday without Cake and no Cheers

What makes a ritual and what breaks a ritual? A birthday without cutting a cake was a new experience for me. As long as I...

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The Future of Taboo

What is your idea of something that is taboo? Women staying out late partying? Women staying out late partying in ‘revealing’ clothes? Boys and girls...

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Think Attraction Not Promotion In An Attention Economy

The amount of information coming at people today from all lines of sight is unprecedented. With this volume comes misinformation and disinformation, feelings of being...

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Building a People-Centric Organisation - A Global Imperative for Modern Leaders

In my past 24 years of journey, I am grateful to have worked in multiple roles including cross-functional and leadership roles. Few things that have...

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