A Fulfilling Half Decade

As the adage goes, sometimes life takes you to a path you had never imagined. Something similar happened to me five years ago. In the...

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From ‘Then’ to ‘Now’- journey of a PR professional

Having been a part of the Public Relations/Corporate Communications fraternity for more than two decades, I can very well claim without sounding boastful that my...

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The Recipe for Team Building

As the owner, head chef and leader, I’ve always believed that team building is more of an art than a science. It’s not just about...

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Unlocking Success: Social Media Metrics Every PR Pro Needs to Track in 2024

Today everyone is using social media to boost business sales and those not in the race are missing a golden opportunity. Imagine trying to bake...

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Let your exit strategy be your entry strategy

Unless your CSR projects do not have a well-defined exit strategy, your organisation is going to be saddled with projects that do not serve their...

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The auto refresh mindset

It’s all about speed of delivery and time management today. And an environment where just perfection is not enough. The present is the most valuable...

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How to Leverage LinkedIn for Personal Branding

LinkedIn is my favourite social media platform for making meaningful industry connections and showcasing my professional accomplishments. It is a great medium to establish professional...

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When is helping not helping?

When is helping not helping? When it takes away self-confidence. “Come here, let me show you how it’s done…” The intent is to help, but...

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The future of intelligence

The complexity of human intelligence is that it can be downright foolish. The intelligence that separates ours from other species. While the intelligence in most...

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In Building Reputation and Relationships - The Story is an Art

AI may be transforming the Public Relations landscape but what sets companies apart is understanding that data without story are just numbers. And reputation without...

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The Importance of Neuromarketing on Global Applications (Part II)

Read Part 1 – to link Walking through a bustling marketplace in Marrakesh, the vibrant colours of spices, the enticing aromas of street food, and...

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