AMEC Global Summit on Measurement and Evaluation, Sofia Bulgaria

The AMEC Global Summit on Measurement and Evaluation took place from May 21-23, 2024, in Sofia, Bulgaria. The theme of the conference was “Innovation, Implementation,...

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Elevating Athletes: The Crucial Role of Public Relations in Sports

Athletes play a valuable role as influencers, role models, and public figures in the dynamic world of sports. As the visibility and commercial value of...

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Poetry as a PR Tool for Legacy Building Theory by Devesh Purohit (Part 2)

Continuing from the previous post of how poetries are an asset for legacy building, let us delve more with thought experiments. Reference Building is a...

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ChatGPT versus The Human Factor in crisis communications

In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and...

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The Psychology of Experiential Marketing: Understanding Consumer Behavior

In today’s crowded marketplace, capturing consumer attention and influencing purchasing decisions requires more than just flashy ads. Marketers are turning to experiential marketing, a strategic...

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Navigating Uncertainty: A PR & Communications Lens on Reputation, Risk and Resilience in 2024

The year 2024 presents a complex landscape for communication professionals. Reputation, risk, and resilience are intertwined, demanding a strategic PR and communications approach to navigate...

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Future proof your career

If you are not a creative thinker, you can kiss your job goodbye. About 75% of the organisations surveyed by the World Economic Forum for...

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Four Skills to Excel in Emerging Public Affairs Domain

Public affairs and advocacy is a rapidly evolving area within the communications spectrum. It involves external affairs, stakeholder engagement, research & analysis, crisis communication, and...

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Keep Climbing

Climbing. What mental picture comes to mind? When you hear the phrase “Keep Climbing? Up, up and further up maybe? Our cultural orientation towards success,...

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The future of dating

A few years ago, a movie called ‘Her’ was released. It is a science fiction movie about a man who falls in love with the...

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The Importance of Neuromarketing on Global Applications (Part I)

In the ever-evolving landscape of marketing, understanding consumer behaviour at a deeper level has become paramount. Neuromarketing, the intersection of neuroscience and marketing, has emerged...

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