Supercommunicators: How to Unlock the Secret Language of Connection

Why do we communicate? What prompts us to start or engage in a conversation? What defines a meaningful exchange? These questions are at the heart...

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Poetry as a PR Tool for Legacy Building Theory by Devesh Purohit (Part 1)

Branding is all about storytelling to distinguish identity and connect with the audience. Public Relations as a function needs strong story pegs, pitch stories, formation...

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Crisis Preparedness: Implementing a Proactive Strategy for Addressing PR Challenges

In today’s dynamic and interconnected world, businesses and organisations face a constant array of potential crises that could jeopardise their standing and survival. Adeptly navigating...

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The Art of Standing Out: PR in the Age of Information Overload

The media landscape is a cacophony of content – news alerts, social media updates, blog posts, and press releases vying for a sliver of our...

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Let us celebrate monotasking

My earlier post had illustrated the science and research that proves human beings are not wired to multitask. And that multitasking actually impacts productivity and...

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The spontaneous storytelling mindset

Humans are naturally wired to love to hear stories. Look back at any ancient civilisation in the world and you see how stories were the...

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Fundamentals of Ethical Communication

Communication professionals are often called brand custodians and architects of reputation. They are responsible for creating compelling narratives to shape public perceptions. Consumers prefer to...

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A walk around the lake

I recently had the pleasure of staying at the Taj Lakefront in Bhopal and the privilege of a lake-view room, while attending Assembly, the CCO...

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The end of the commercial break

The success of a business lies in how effectively we market it. This includes building awareness, differentiation, persuasion to make our desired customers spend or...

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Building Reputation From The Inside

Have you ever wondered how communicators at companies with strong, positive reputations built these positions and usually managed to keep them at the top?  Wonder...

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The Importance of Self-Awareness in Executive Leadership

In the fast-paced and complex world of executive leadership, the ability to understand and manage oneself is not just an advantage but a necessity. Self-awareness,...

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