The Psychology of Persuasion: Leveraging Behavioral Insights in PR Campaigns

Persuasion and influence are not just limited to sales and cold emails anymore. It has become a part of everyday life for people who want...

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The Sound of PR: How Podcasts are Becoming the New Press Release

Forget the “ping” of another dull email—podcasts are shaking up the PR world. Move aside, traditional press releases. We’ve entered an era where your commute...

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Building Trust and Educating Public: The Key Functions of PR in Healthcare and Pharma

Healthcare and pharmaceuticals are involved in an intricate and ever-evolving landscape. Public relations (PR) plays a crucial role in connecting organisations with the public. The...

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The Rise of Journo-Influencers and the Future of Media Relations

Imagine scrolling through your social media feed and stumbling upon a video by a well-known journalist. But this isn’t your typical news segment. Instead, it’s...

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The Power of Nonverbal Communication

While verbal communication is what most readily comes to mind when we think about interacting with others, nonverbal communication plays an equally important, and often...

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The multitasker is dead.

It is Monday. You are getting ready for work, at the same time, your mind is racing over the day’s schedule. You are also scrolling...

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It’s now or never- an ever-inspiring mindset

Time is the most valuable asset we all have. While we welcome a baby into this world with so much joy and celebrate birthdays, there...

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Understanding Intricacies of IPO Communication

IPO PR has gained much traction within the communications spectrum in India in recent years. EY India report stated that India demonstrated an outstanding performance...

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Cab Drivers and Shrewsbury Biscuits

The small things are often the big things. I have heard that line often, and last week a variety of cab drivers and a box...

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The rise of the de-influencer

Not to dampen the sense of accomplishment of those of us, who are beginning to get a hang of influencer marketing and how to tap...

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Elevating Leadership - The Strategic Impact of Coaching in Modern Organisations

Visualise this – in the bustling heart of a leading tech firm, an executive (let’s call her Emily) finds herself at a pivotal crossroads in...

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