Don’t Believe Everything You Think

Don’t Believe Everything You Think’ is a compelling book that challenges readers to rethink their beliefs and embrace critical thinking. The book encourages readers to...

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The Importance of Communication in India's Growth Story

India’s journey from a predominantly agrarian economy to a burgeoning hub of innovation and entrepreneurship has not gone unnoticed. One key driver that has stood out for its undeniable...

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From Storytelling to Story Doing: Human-First Communications

Introduction: In today’s oversaturated digital world, consumers are increasingly tuning out traditional advertising. This trend has led to a significant shift in the PR industry,...

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Interactive Press Releases: Engaging Media with Gamification and Interactive Elements

The landscape of corporate communications is rapidly evolving, and the traditional press release often feels like a relic from a bygone era. Imagine journalists, on...

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How does Political PR Consultancy work?

Prashant Kishore became one of the most highlighted names as a political strategist or political PR professional and his organisation I-PAC found popularity and credibility...

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Building Brand Loyalty in the Land of a Thousand Languages

In a country as diverse as India, where the language changes every 4 kilometers as does the natural landscape and cultural heritage, brand building with...

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Setting boundaries means being kind to yourself

Author Paulo Coelho is out with his latest book ‘Maktub’ (Maktub means “it is written” in Arabic). The Arthur Rubinstein (one of the greatest pianist...

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The magical multitasking mindset

Sorry for this little gap in writing this column, was snowed under with unforeseen contingencies. These two weeks made me think deeper and swim in...

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How to Build Self-Confidence

Self-confidence is a crucial aspect of a strong personality. It is a key to success and is needed in every stage of life. Developing self-confidence...

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Finding your own sound

“Sometimes it takes a long time to sound like yourself” Miles Davis. Building a brand that stands out from the crowd often takes time. In...

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The changing tides of consumerism

Google search reveals that the term ‘consumerism’ has multiple and conflicting definitions. This article uses the one that refers to a culture of excessive buying...

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With Great Power Comes Greater Responsibility: Ethical AI in Marketing

Let me try to tell this via a story with some fictitious characters. In the bustling city of Tokyo, a marketing consultancy was preparing for...

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