Building Trust and Reputation in the Age of Disinformation

In today’s fast-paced and interconnected world, the abundance of information has created a challenging environment for businesses and individuals aiming to build trust and uphold a...

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The AI Chronicles: How Chatbots Are in PR Hot Seat

Imagine this: you’re casually sipping your morning coffee, scrolling through your phone, when bam! Out of nowhere, a chatbot appears like a digital genie emerging...

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In ‘remote’ communicado

Four years since the pandemic, and we have been juggling so many different word modes – each with its own set of challenges. For communicators,...

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AI and PR: How Artificial Intelligence and Machine Learning are Being Integrated into Public Relations

Artificial intelligence (AI) and machine learning (ML) have become the dynamic duo reshaping the landscape of public relations (PR). As technology continues to advance at...

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Building a Secure Future: How PR Strengthens Trust in Fintech

India’s financial technology (fintech) sector is experiencing phenomenal growth, revolutionising how citizens access and manage their finances. From mobile wallets to Insurtech (Insurtech is a...

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Hi there! Meet, me, myself and I

Have you ever met anyone who has introduced themselves to you like this? May not be because actually no one will. Or maybe a few...

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Learning the Art of Effective Communication

This incident happened during my initial days in business journalism stint. I was at a product launch event of a prominent mobile brand. Since it...

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Don’t miss the woods for the trees

“Don’t miss the woods for the trees” is an oft-repeated phrase used to remind us that we should focus on the bigger picture and not...

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Is Sustainability profitable

In 2010 the global shampoo brand I worked on highlighted the fact that they used less plastic in their bottles in other markets but didn’t...

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Intelligence to Emotional Intelligence- Importance of this journey

Recently I completed reading the ready reckoner on Emotional Intelligence by Daniel Goleman. One of the best reads that is helping me in becoming a...

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