From IPL to Elections: Lessons in Crafting Viral Campaigns

It is not often that two of the biggest events coincide. On one hand, we have the ongoing IPL, and on the other, we have...

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The Tightrope Walk: Navigating High Expectations in PR

Demands and scrutiny. That’s the daily reality of public relations (PR) professionals. They craft the image, manage crises, and safeguard the reputation of organisations. In...

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I have a short fuse temper!

In my last article titled ‘Hey, watch out, I’m impulsive’ I explained how we are essentially hard wired about some things that we cannot rewire....

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How Problem-Solving Skills Can Help Communicators Shine in PR

Problem-solving is one of the essential skills required in today’s competitive landscape. It is a process of resolving issues or overcoming obstacles through a systematic...

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Does your PR campaign pass the IT Act?

A good public relations campaign makes the audience introspect, think and act. It makes you look inside yourself and then explore the outer world. I ask...

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Self defense in the digital age

Gone are the days when the most commonly feared petty crime in day to day living was plain chain snatching or burglary. With the rise...

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Peripheral Vision

From a traditional perspective, public relations can be seen as transactional.  A need and a response.  Marketing is getting ready to launch a new brand...

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