The Ninth Edition of Fulcrum Awards Announced

The ninth edition of Fulcrum Awards, powered by The PRomise Foundation and PRmoment.in, is now accepting submissions. The shortlist will be announced by August 5th...

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AI: A Boon or Bane for India's Fast-Growing PR and Creative Industries

In recent years, the rise of artificial intelligence (AI) has revolutionised various industries, including public relations (PR) and the creative sector. AI-powered tools and technologies...

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Unveiling the Future: The Marvels of AI-Empowered PR and Marketing Strategies

In today’s digital age, where the digital realm is a bustling marketplace and attention spans are shorter than ever, the power of AI in revolutionising...

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Crafting Compelling Content: Understanding and Engaging the Indian Audience

Content creation has become integral to any successful marketing strategy in today’s digital age. However, creating content that resonates with the diverse and dynamic Indian...

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The Power of Influencer Marketing

Influencer marketing has become a juggernaut in the marketing landscape and a lot has already been in the media in the recent past. With its...

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Helping someone else through difficulty is where civilisation starts

We are at our best when we serve others. The below post on X got me thinking – Years ago, anthropologist Margaret Mead was asked...

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The Significance of Personal Branding in Building Trust and Credibility

Personal brand is crucial to stand out in the competition and leave a lasting impression on people. It is the art of influencing people with...

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The Ping-Pong Effect

I had gone to Mumbai for a workshop last week. After lunch in our office cafeteria, as I was walking towards the lift and passing...

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Gaining Trust today

Customer trust is key to driving business success. There were times when trust could be fortified with endorsements, testimonials from seemingly real users, or even...

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