Build, Don’t Talk

In the race of life, your school may have taught you how to participate, but it fell short in equipping you with the knowledge to...

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Breaking Through the Glass Ceiling: Female Leaders Shaping India's Future

In a transformative shift, women consultancy leaders in India are defying gender norms and making remarkable strides across various sectors. From startups and corporates to...

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Revolutionising Communication: How ChatGPT is Transforming Business Conversations

Communication is the lifeblood of any business, and with the advent of technology, it has become easier than ever to connect with colleagues, customers, and...

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The Rise of PR: The 2023 Story

Five months into 2023, and the public relations business worldwide is already abundant with brand success stories and award winning communication campaigns. While the year...

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Breaking away from microaggressions at work

Microaggressions are everyday slights and exclusionary behavior that stymie an individual’s motivation and productivity at work. Psychologists often describe microaggressions as ‘death by a thousand...

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The Future of Public Relations: Top trends shaping the business

With the Public Relations profession rapidly evolving in India, there are several new trends and opportunities for companies that can be used to make a...

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Working with teams

The best of ideas come from teams. Cross functional teamwork is given if you are in the field of communications, corporate affairs, reputation management, and/or...

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The ‘lifelong learning mindset’

Have you ever seen a just born flying a plane? Folks, chill! This summer heat has not yet driven me insane. But the truth is...

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Pareidolia - in blue skies and blue eyes

The Cambridge English dictionary defines Pareidola as “a situation in which someone sees a pattern or image of something that does not exist, for example,...

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“WHY” creates the foundation of PR Measurement framework

Who, what, when, where, why & how constitute the 6 soldiers of any communication management framework. However, when it comes to PR Measurement (or any...

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