Reputations of Value. Winning with Corporate Reputations in an Unpredictable World

Today, with heightened consumer awareness and direct engagement, corporates face greater reputational risks. The expansion of communication channels has reduced the ability to shield themselves...

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What to Expect When you Cross Over

As I began writing another piece in this series, this bible of a book for expectant mothers, What to Expect When you’re Expecting, suddenly came...

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Risk Management and the Role of Corporate Communicators

Risk comes from not knowing what you’re doing – Warren Buffet While chairing a session on ‘Corporate governance and reputation risk management’ for the 3rd...

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The passion first mindset

Most of us leverage our strengths, eliminate our weaknesses, exploit our opportunities and mitigate our threats in following our path of sustainable progress. However, the...

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The Rise of Micro-Moments: Crafting PR Messages for the ‘Scroll Culture’

Welcome to the era of micro-moments—those fleeting, blink-and-you-miss-it interactions that are reshaping how brands communicate in the digital world. With attention spans shorter than ever...

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Talk Human, Speak Emotion

‘A face with tears of joy’ rolling down! At last it was victory for the first ever emoji to be crowned as the 2015 Linguistic...

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Evolution of Corporate Communicators: The Swiss Army Knife of Any Organisation

Corporate Communications has undergone significant change over the last 80 years, and as a result, so has the role of corporate communicators. This evolution is...

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Two Sides of the Same Coin? Corporate Communications vs. Marketing: The Silent Power Struggle

A Tale of Two Worlds I once walked into a marketing department to pitch an interview and started speaking to their team. The eye-popping marketing...

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I wish you enough…

The weeks gone by have been filled with Puja celebrations. First, there was Durga Puja, then Kali Puja, and then Diwali. There was celebration and...

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Business for good

Do you remember the famous ‘sell me this pen’ scene from the 2013 film, ‘ The Wolf of Wall Street’? Not shockingly, the protagonist is...

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The art of asking questions

Recently, I attended a ‘question-storming’ meeting for one of our healthcare clients.  Our aim was to create a flow of questions that would unlock the...

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The Evolving Role of the CMO - A new Blueprint for Success

In my recent conversation with a seasoned CMO at a global tech firm, he shared a story that’s becoming all too familiar among his peers....

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