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How Event Marketing Is Shaping the Future of Consumer Behavior

Event marketing is becoming increasingly influential in shaping the future of consumer behavior by fostering deeper connections between brands and their audiences. 1. Rise of...

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Why Are We Still Calling PR a "Women's Profession"?

After 14 years in the trenches of PR, corporate communications and Journalism, I’ve heard it all. “Oh, PR? That’s a women’s profession, isn’t it? All...

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Five Pressures Shaping The Corporate Communications Role - I

Last week I was in a gathering of senior leaders and if there was one topic that came up repeatedly, it was the seismic shifts...

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The incredible ‘zoomer mindset’

Last year, I delivered a 11-session course to the students of SCoRe (School of Communication and Reputation Management) on a critical subject of ‘Client Delight’....

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The Rise of Woman-Centric Public Relations: How Brands are Reaching Out to Women in India

India’s Public Relations (PR) landscape is seeing a big change wherein women are seen as a key consumer demographic. From personal finance to buying an...

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Do we need to rewrite the rules of the roots?

Communication has long been governed by structured rules—grammar, tone, persuasion, and clarity. However, Indigenous communities worldwide offer a radically different, holistic approach that prioritises storytelling,...

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Gift yourself some ‘Youtori’

I came across this beautiful Japanese word, ‘Youtori’ in an Instagram post on a Sunday evening. The closest single word in English is spaciousness. Having...

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Speaking the Language of a Younger Workforce

Imagine internal communications as the central nervous system of an organisation. It carries messages, drives responses, and ensures every part of the body (teams, departments,...

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'Differentiation' Is Different Today

What happens when there are an ever-increasing number of brands, each aiming to be different? We turn the domain into a complex labyrinth of differentiated...

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The Future of Content Creators in India- Opportunities and Challenges Ahead

As India rapidly transforms into a digital powerhouse, the landscape for content creators is evolving at an unprecedented pace. With an explosion of internet connectivity and a...

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