Unbreakable: How Murlikant Petkar Defied Tragedy to Win Gold for India

The release of “Chandu Champion” brought to life the extraordinary story of a man whose grit and determination transcended every obstacle thrown his way. But...

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Redefining Brand Success: How Culture & Creativity Shape Iconic Brands

For brand building recognition is crucial for businesses trying to establish a solid reputation & increase customer loyalty. It actually represents a company’s values, mission...

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Sanofi Lights Up the 2024 Olympics: A Journey of Community, Sports & Science!

Effective communication plays a critical role in building and maintaining a strong community; and clear communication fosters understanding, trust & connection among community members. It...

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The Power of PR: Fueling Economic Growth and Business Success!

Public Relations is more than just media buzz – it’s a driving force behind the economic engine of nations and businesses! By crafting powerful narratives...

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PRCA's Global Journey: From Local Roots to Worldwide Impact

At #PRAXIS11, James Hewes, CEO of the Public Relations & Communications Association (PRCA), delivered an impressive address on – “What led to PRCA becoming the...

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Why PR Must Tackle Climate Urgency & Disinformation Head-On: Grzegorz Szczepański

At #PRAXIS11, Grzegorz Szczepański, President of the International Communications Consultancy Organisation (ICCO), captivated the audience with his presentation titled “Reputation, Relevance & Relationships: PR’s Impact...

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Be Financially Smart - A Modern Woman's Guide to Money

We don’t need Women’s Day to discuss the important aspects of being a successful woman. One of these key areas is financial literacy. While many...

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C-Suite Table: Communications has outgrown the ‘Optional Chair’ status

Imagine navigating today’s dynamic business environment without a strategic communicator at the helm. Impossible, right? Yet, for years, communications leaders have often been relegated to...

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How important are the attributes of sports superstars in public relations?

James Anderson played his first Test match on May 22nd, 2003 at Lord’s and his last on July 12th, 2024 at the same ground, a...

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The Corporate Communicator’s Journey

Act I: The Voice Unseen We are the voices, behind the veil, Crafting stories that rise, that sail. Through quiet halls, we tread with care,...

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Improving wellbeing – the wellness mindset - Part 2

In the first part of this article, we emphasised on the immense value of this mindset and how it impacts our well-being positively. We also...

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Corporate Activism: When Should Brands Take a Stand?

In today’s socially connected and politically charged world, it appears like every brand is being called upon to make a statement about something. From climate...

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A Touching Tale

Does this have the “touch of Dey” on it? Many years ago, when I was a young trainee in the world of public relations, a...

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Brands and Counterculture

Counterculture is the term given to the culture of rejecting or questioning dominant norms and conventions for value systems that seem completely radical and scandalous....

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The ‘don’ts’ when building reputation

There are many ‘dos’ when building reputation; indeed, Shifting Sands is dedicated to creating the mindset and skills for succeeding at this work.  Less frequently...

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The NLP Advantage - How C-Suite Leaders Can Overcome Unconscious Bias & Enhance Emotional Intelligence?

I read this quote somewhere — The quality of our lives is determined by the quality of our communication—with others and, most importantly, with ourselves....

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