The Digital Drama: How BJP’s Tech Tactics Turned Tables Against Them

In the bustling world of Indian politics, the BJP had been a star student in the class of digital campaigns. They knew their way around...

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Brand Building: A Business in Disguise - India Chronicles

In the bustling markets of India, where diversity and competition abound, brand building has emerged as a strategic art form, a hidden aspect of business...

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Indian PR & Communications industry and operative media environment vis-à-vis the global matrix

First things first, it is not easy to understand the Indian PR & Communications industry and the operative media environment vis-à-vis the global matrix in...

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Why B2B brands often lack creative marketing approaches

I’ve been pondering this question for years: Why should B2B marketing be any different from consumer marketing? After all, just like everyday consumers, business buyers...

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Policy Rollercoaster: Can Your Company's Communication Keep Up in India?

India’s public policy landscape is undergoing a dynamic transformation. With a burgeoning economy, a young and tech-savvy population, and growing global influence, the country’s policy...

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Questions, questions, and more questions

What do lawyers, doctors, journalists, detectives, and therapists have in common? They all ask questions! There proficiency and skill is based on their questioning and...

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Navigating Workplace Toxicity with Grace

When I decided to pen down my thoughts on this subject, I was a bit sceptical about the reception among the readers. However, I decided...

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Data mining my feelings

Suppressing the bad feelings and not getting too excited about the good ones seemed to be a good formula not to get hurt. However, the...

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Gaming's exports to the real world

If the youngest members of society are an indication of what the future holds, then it will be worthwhile to take note of the popularity...

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On being exceptional

We’re living in exceptional times in communications. Look no further than the metamorphosis driven by technology and business needs, shrinking attention spans and the speed...

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The Ripple Effect - How Self-Aware Leaders Create Positive Workplace Cultures

When I started my career journey, I am grateful that I got to learn not only these 5 words but how to understand and put...

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