Brand Rejuvenation: The Role of PR and Strategic Communications in keeping brands healthy

As the saying goes, everything remains the same yet nothing lasts forever. It aptly applies to brands as well. A mighty brand of yore often...

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Conquering the Chaos: PR Strategies for India's Booming Startup Landscape

India’s startup ecosystem pulsates with innovation. From hyperlocal delivery solutions to AI-powered healthcare, young entrepreneurs are revolutionising industries. But in this vibrant chaos, one crucial...

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Everyone wants to be rich

Many of us look at our career as a means to becoming rich. Nothing wrong in that. Money does make life easy and comfortable to...

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The high engagement mindset

One of the biggest talents needed today is the ability to engage meaningfully, intensely and consistently with business stakeholders. As I keep reinstating in most...

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Why Communicators Should Embrace Generosity

Collaboration is key to success, and when it comes to collective efforts, who can understand the significance of teamwork better than PR/Communications professionals? Comms functions...

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Making the right point

Dr. Roger Federer’s commencement speech at Dartmouth College is lovely. I particularly liked the point he made about winning the right points. He won almost...

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How 'Circular' became fashionable

The topic of sustainability in business is by no means cutting-edge. It has been a while since businesses started adopting pro-environment practices. Of course, motivations...

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Lessons from Behavioral Economics and Psychology

A few years ago, I read Misbehaving by behavioral economist and Nobel Prize winner, Richard Thaler.  Far from being dense or academic, it was a...

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The Metamorphosis of CMOs-Evolution and Future Horizons

In the dynamic landscape of business, the role of Chief Marketing Officer (CMO) has undergone a remarkable transformation over the past decade. I have witnessed...

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