Backstage Climate: The Science and Politics Behind Climate Change

Climate change isn’t a distant concern—it’s happening here and now. We’ve heard the headlines, seen the data, and perhaps even witnessed the effects firsthand. But...

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The PR Pro’s Survival Guide: Managing Press Events with Grace and Strategy

Staying Calm and Composed During a High-Pressure Press Event: A Guide for PR Professionals Managing a high-pressure press event is an art that requires a...

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Bollywood PR stunts or genuine hype? Veer Pahariya’s ‘Sky Force’ campaign sparks debate!

In film promotions, the balance between effective marketing and audience perception is a delicate one. Veer Pahariya, who recently debuted in the film ‘Sky Force’...

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Corporate Social Responsibility in PR: Bridging Business Goals with Community Impact

We come from India, a nation that holds its culture, values, and rich history, gracefully. Our value teaches us to do good to others before...

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Say ‘No’!

How many us have struggled to say ‘no’ in our jobs? You are in the throes of work and suddenly there is an unexpected meeting...

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Green Cement, Greener Image: PR Campaigns Focused on Sustainability in Construction

The construction industry, long known for its significant environmental footprint, is now placing itself at the forefront of a sustainability revolution. The industry’s switch towards...

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Engaging, Educating, Empowering: Communication in the Development Space

‘Sustainability’ is increasingly becoming the ‘it’ word. From climate change and biodiversity loss to social inequality and economic instability, the global challenges we face are...

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Nature, Nurture, and Nightmares: Finding Creativity in Corporate Communications

Creativity is often viewed as an elusive force. But what if creativity isn’t just about natural talent? Amy Tan, the celebrated author, suggested that creativity...

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No speeding

“Safety always first, speed second sir” is the answer I got when I asked our always smiling driver in Sri Lanka what the speed limit...

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Quick and Slow

We live in the era of convenience. For the end consumer. Not necessarily the service provider and their crew. In a world, where customers have...

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The Fine Art of Balancing Clarity and Complexity

Human behavior is complex. We are not only wired for social connection but are also deeply influenced by context—our surroundings, experiences, and the stories we...

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The potential of AI on Human Connection

In much of the information we’re all reading about how AI is transforming communications, one theme is consistent: AI tools can take over the tedious,...

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Top Five Trends Reshaping Advertising Strategies in 2025

A CEO’s Dilemma Late one evening, a CEO of a global consumer brand found herself staring at a dashboard full of conflicting data points. Traditional...

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