Improvise - Unconventional Career Advice from an unlikely CEO

This book, highly recommended by fellow professionals, was written by a seasoned PR veteran nearly a decade ago yet remains incredibly relevant in today’s complex...

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Any Publicity is good Publicity? Well, certainly #NOMadam for PR!

Recently, the Yes Madam controversy has sparked widespread debate, not just about the brand’s actions but also the ethics of using sensitive topics for any...

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The Fine Line Between Creative PR and Brand Backlash: Lessons from the Yes Madam Controversy

In an age where a single tweet can make or break reputations, brands are increasingly walking a tightrope between creativity and controversy. The recent case...

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Reimagining Corporate Communications, the Alien Way!

What if an alien were to come to earth and look at the way corporate communications is done? What changes would it advocate? Let our...

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Tier-II and Tier-III Cities: Unlocking the Next Frontier for Indian PR Campaigns

As India’s economy continues to grow and digital penetration expands, Tier-II and Tier-III cities are fast emerging as key frontiers for brands eager to expand...

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From Cave Walls to Keyboards: Writing- The Silent Hero of Communication

Imagine a world without written records—historians would be piecing together the past from cryptic cave doodles and broken pottery. Oral traditions would dominate as primary...

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Steering into the Skid: The Role of Authenticity, Honesty, and Empathy in Crisis Management

How organisations communicate during a crisis and manage challenges can either preserve or erode trust entirely. Effective crisis management is anchored in a set of...

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The Inconvenient Truth: The Great Workplace Tug of War- Part 1

Part 1: Through Her Eyes Employee retention has become a critical issue for organisations globally. Social media platforms like LinkedIn are flooded with posts about...

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“I see you…” - the power of Acknowledgment

I was reminded last week about the power of Acknowledgement courtesy of a group of people who I call my “useless friends”. Let me begin...

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Digitising Scent

Artificial intelligence can recognise and generate images. It can also understand and respond in voice. Why stop there? Now AI is learning to recognise smells...

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The Edge of Tomorrow- Why Upskilling is Non-Negotiable for Marketers?

Allow me to share a hypothetical instance and see if you are able to relate to this. Let’s go back to 2010 where a marketing...

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