World Public Relations Forum 2024 - Purposeful Influence for the Common Good

The 12th edition of the World Public Relations Forum took place between November 19th and 22nd which was organised by the Global Alliance, of which...

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World Public Relations Forum 2024 - Artificial Intelligence & Human Intelligence

The 12th World Public Relations Forum (WPRF), co-hosted by Global Alliance and Perhumas (the Indonesia Public Relations Association), took place from November 19 to 22,...

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The Evolution of Crisis Communication in the AI Era

Information flow in today’s digital age is ongoing, making companies vulnerable in handling crises. Therefore, organisations now have to be on the edge and more...

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What Reputation Management Lacks?

Look at the current crises emanating from the United States government’s (DOJ) decision on an Indian businessman or the International Criminal Court’s decision to issue...

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The Good, Bad, and Ugly of Corporate Communications

After spending decades in corporate communications and related roles around it, I have realised that this function is a double-edged sword. It can build lasting...

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Festival-Driven PR in India: Making the Most of Cultural Moments

India’s festival calendar is a real goldmine for PR professionals looking to engage with a diverse and emotionally connected audience. With festivals deeply woven into...

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From 'What You Said' to 'What They Heard'

You cannot afford ‘Chinese whisper’ while communicating in a world with rapid disruptions. Given your best shot but, the message failed to achieve its intended...

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The Shifting Landscape of DEI: A Crisis in Progress?

In recent years, diversity, equity, and inclusion (DEI) initiatives became a cornerstone of corporate culture, promising more inclusive workplaces and a fairer society. However, a...

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The Ripple Effect: Managing Reputational Fallout from Industry-Wide Regulatory Scandals

In today’s business landscape, where trust and transparency have become the new currencies for corporate success, industry-wide scandals can throw even the most resilient and...

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A Workout Plan for Winning in Communications

Let’s get one thing straight: success in communications doesn’t happen by accident. It’s the result of two unglamorous, unyielding but inevitable forces—purpose and discipline. Whether...

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How do you explain PR to a 5-year-old?

As part of a course that I am teaching on Reputation Management, at IIM Udaipur, I asked the students this question “How do you explain...

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Mass Manufactured Fame

To be rich and famous are arguably the most fundamental of human desires – serving as the north-stars for everything we do throughout our lives,...

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Navigating the options and choosing the mix of platforms and media that matter most

I’ve worked with a multinational diabetes care company for many years. We spend a lot of time thinking about how to meet people with diabetes...

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Breaking Free from Limiting Beliefs

Wearing the hat of a marketer most of my life, one of the best decisions I took was my journey of becoming a Professional Certified...

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