Mango Trees, Musings, and the Mad World of PR: 2024 Reflections, 2025 Preview

There’s something about sitting beneath my favorite Mango tree at my farm in Karjat, the cool breeze mingling with the warm sun, that sparks a...

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PR 2025 - Balancing Strategy, Technology, and the Human Connection

2025 is almost here, bringing a shift that PR professionals can’t ignore. The landscape is changing fast as technology rewrites the rules. AI is everywhere,...

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Communications in the Age of Attention Deficits: The Three-Second Challenge

One of the main issues facing modern communicators is the sheer volume of information that needs to be disseminated, coupled with the multitude of channels...

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Insights from the 'U' Curve of Happiness – Part II

My earlier post on “Insights from the ‘U’ Curve of Happiness” – Part I, focused on the first two categories of stakeholders. The first was...

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Digital Detox PR: How to Reach Audiences Who Are Offline by Choice

In a world saturated with screens, a new trend — digital detox — is emerging where many are opting to turn off their devices and...

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Lost in Transmission: How Over-Communication Transforms Clarity into Chaos

“…Because of over-communication – one consumer out of two reported missing or ignoring communications by phone, email, text and social media.*” Not knowing where to...

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Swipe Right on 2024: A Communications Trends Playlist That’s Shaping Tomorrow

As we step into 2025, the world of communications and public relations (PR) continues to evolve at a rapid pace. Reflecting on 2024, here’s my...

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Unwrap the fear and find your gift

Remove the wrapping paper of fear and allow your gift to emerge. It is that time of the year when many gifts are exchanged, take...

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Polyworking

We have come a long way since companies discouraged employees from engaging for monetary remuneration anywhere else in any capacity – even if it was...

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Polishing the Mirror: Guiding CEOs Through Decision-Making

Picture this: the CEO’s office is a cockpit, the CEO is the pilot, and the communicator is the trusted co-pilot. The skies look clear, but...

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Christmas 2024 Marketing Trends- How Advertising Evolves to Capture the Spirit of the Season

Globally, Christmas marketing is a pivotal time for brands to connect with their audience. Over the years, advertising strategies have evolved dramatically, shifting from traditional...

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