From Inbox to Impact: How to Craft Newsletters That Build Trust and Drive Results

In the world of digital marketing, email newsletters remain a cornerstone of personal branding and reputation management. Building on insights from Reputation Today’s article –...

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The role of communications in nurturing the culture of a company!

I really loved the campaign done by the legendary adman Piyush Pandey for a leading paint company themed ‘Har ghar kuch kehta hai ki inmein...

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Diversity and Inclusion in Corporate Communication

In today’s interconnected world, diversity and inclusion (D&I) are no longer just buzzwords; they are crucial principles for businesses to thrive. From my perspective, as...

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Insights from the 'U' Curve of Happiness – Part I

The “U-curve of happiness” is a concept in behavioural economics and psychology, suggesting that happiness follows a U-shaped trajectory over the course of life. It...

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Sticker Shock: How WhatsApp Stickers Became the New Frontier for Indian PR

In a world where attention spans are growing shorter, brands are turning to creative solutions to make an impact. Enter WhatsApp stickers — those quirky,...

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Mind the Gap: How a Simple ‘Sorry’ Builds Trust and Teams

It takes a big heart to say sorry! 51% of bosses say they are sometimes reluctant to apologise because they don’t want to look incompetent!...

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2024 PR: From Bold Moves to Epic Fails- India's Most Talked-About Campaigns of the Year

As 2024 ends, India’s PR landscape has demonstrated remarkable versatility, creativity, and resilience. From corporate innovations to cultural campaigns, these examples showcase how PR has...

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Communication and Crisis Insights from the Pharmaceutical Sector

The pharmaceutical industry operates in an environment under constant regulation and scrutiny. This includes aspects from research and trials to product approvals and launches. While...

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The Inconvenient Truth: The Great Workplace Tug of War Part II

Part 2: The Expectations Paradox “The challenge is not just fixing what’s wrong, but also managing employees who expect too much too quickly.” The counterpoint,...

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Who is the most interesting person you met in 2024?

When I think about answering this question, what you seek, seeks you out, comes to mind. There is no right or wrong answer; it is...

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AEO And The New Ask

Back in 2016 while on holiday with my cousin in Paris, she faced the familiar conundrum of not knowing what to wear for the day....

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Communication: The Engine of Action

Let me shatter a common myth: communication is not just about information. It’s about action. In my chats with managers, a pattern emerges. Ask them,...

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Capturing the moment

I suppose I could have titled this column, ‘Seizing the momentum.” The shift for reputation from almost a secondary concern to a ‘must have’ is...

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Growth and Innovation in Leadership through Organisational Unlearning

Seems like a lesser talked about subject, unlearning. In the ever-evolving world of business, success isn’t just about learning new skills or acquiring fresh knowledge;...

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