Building Brand Communities - How organisations succeed by creating belonging

Whether you are setting up a team, building your company’s social media presence or venturing into becoming an influencer yourself, there is one critical thing...

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The Meeting of Science, Superheros and Public Relations Professionals

As a young kid, I loved listening to people’s experiences in life and all their life stories. It didn’t matter if they were children and...

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Marketing in Blockchain land

At the expense of sounding dramatic, this might possibly be the best time for the technophiles to be alive. Bear market aside, the thrilling pace...

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Age of Pandemics

Is it an age of pandemics, viruses, and bacteria aiming to destroy humanity from this planet earth that we have been observing in recent decades?...

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Strategies for living in the ‘BANI’ world

In my last post I spoke of how the ‘BANI’ world (B = brittle; A = anxiety; N = nonlinear; I = incomprehensible) has overtaken...

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The ‘Stress buster’ mindset

Stress is one of the biggest viruses that silently exists in today’s hustle and bustle. Positive stress is a booster. Negative stress impacts your body,...

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Learning how to make space

My son is back home for his summer break and we are overjoyed. The empty nest has been filled again, for a while at least....

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This is the end, my friend.

Some of you may be familiar with the title. It is a song by The Doors and was used to stunning effect in a Coppola...

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Why English needs new idioms

I admit it. Although I am a writer and words are my life, I’m also a little lazy. I don’t like it when words make...

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