How India Works Making Sense of a Complex Corporate Culture

If you are an expat looking at working in India for few years, this book is for you. If you are an Indian and will...

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Elevating Marketing Excellence

Embarking on the role of Head of Marketing is not just a personal milestone for an individual but a collective commitment to redefining the strategies...

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Harnessing the Power of Public Relations and Communication Strategies for CSR Initiatives

In an era of social consciousness and environmental responsibility, Corporate Social Responsibility (CSR) has emerged as a pivotal component of a company’s image and success....

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The Art of Brand Storytelling: Unveiling the Logic Behind the Magic

In the realm of brand communication, crafting compelling narratives is often perceived as an art form, a domain dominated by flowery prose and emotional appeals....

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The art of managing stakeholders - I

Whether you are a communications professional or steeped into government relations or a CSR expert, managing stakeholders forms a key aspect of your role. At...

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5 Ways of Developing Wisdom in Communication

Do you know the difference between talking and communicating? Talking is one-sided and can be a constant chatter, whereas communication is about active listening and...

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Embracing the changing times (and minutes)

As a communications professional, it’s the “new normal” for us to read and hear about yet another change in the industry (every morning). The plethora...

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‘Show, Don’t Tell’ should be the mantra for Sustainable Marketing

Sustainability marketing, also known as green marketing, is an approach that focuses on promoting products and services with environmental and social responsibility in mind. The...

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When the fog lifts…

Driving to the Sultanpur Bird Sanctuary on a foggy winter morning with my hazard lights on was such a different experience compared to driving back, in...

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