Weekly Newsletter 258

  • 4 Aug, 2022
India’s First magazine for Public Relations and Communications professionals
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Let’s be communications consultants rather than vying to be astrologers

As soon as one hears futureproofing Public Relations, a word cloud of digital-first, the next big consumer-loved platform, and a complete Metaverse world forms in...

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My Learning from PRologue

PRCAI PRologue held on July 28 saw participation of professionals and achievers not just from PR but from diverse backgrounds. It began with Kunal Sinha;...

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Bridging the Technology Paradox - Metaverse versus Universe

Globally, most business and tech media, both online and offline (read print), for the past few days are discussing the muted and declining revenue of...

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Creative Thinking & Communications

Our workplace is often our second home. Most of us usually spend a significant amount of our time at the workplace than we do at...

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Measurement matters

We live in a world full of data and numbers. Data apparently has been called the new oil. The use of analytics, data and numbers...

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I won’t let you fall…

My birthday weekend was spent learning a new skill – Fly fishing. No amount of watching YouTube videos prepared me for the real thing. I...

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Beware the bubble - with media today, communications professionals have more choice, but less control

Yesterday, while watching a video on YouTube, I was given a choice – what kind of ads would you like to watch? Today, we have...

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India’s First magazine for Public Relations and Communications professionals