Russia-Ukraine War: Implications for use of ESG in Investment Decisions

The ongoing conflict between Russia and Ukraine war is severely affecting the global economy and there is impact on financial markets as a by-product. The...

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Strategy: The first, middle and the last word in Communication. And how!

Question: What is the role of Strategy in Communications? Answer: Everything. And then some… Strategic communication is more than just a buzzword. In essence, it...

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Social media is no longer funny!

Social media is becoming a strange space these days. Cleavage, muscle, and public display, are more of norms than exception. Item number induced body movements...

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Should brands fear the Cookiepocalypse?

Biased opinion: For the edible kind, anything with cream filling is not a cookie. But I digress… Digital cookies are tad bit scarier than finding...

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Transparency in Communications

Achieving a trustworthy and collaborative workplace is always a dream for any corporate, whether large or small. When the employee base strongly believes in the...

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Appraisals and Annual plans – two interdependent activities

The beginning few months of a new year are devoted to two key activities, both at the other end of the spectrum but super connected....

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Paradox Mindset- another key to success and happiness!

This column is called ‘Destination Mindset’. We know that as Communications practitioners in pursuit of mindshare, we study the mindsets of our target audience and...

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The ‘trooth’ fairy

“Good night boy… don’t forget to brush your teeth”. How I miss saying this to my son every night. I hope this is my gift...

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Have you mapped metaverse in your crisis plan?

Yesterday, I was sitting with around 30 communication professionals, discussing various industry trends and how it will shape the communication goals for the coming year....

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